Muhammad Ismail Hossain is a Professor of Marketing at the University of Dhaka and currently serves as the Provost of Universal College Bangladesh, where he provides academic leadership across the Monash, University of London (LSE), and University of Lancashaire programmes. He previously held the position of Dean of Academic Affairs ...
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Muhammad Ismail Hossain is a Professor of Marketing at the University of Dhaka and currently serves as the Provost of Universal College Bangladesh, where he provides academic leadership across the Monash, University of London (LSE), and University of Lancashaire programmes. He previously held the position of Dean of Academic Affairs at the same institution. He obtained his Ph.D. in consumer behaviour from Monash University, Australia, an MBA from the University of Dhaka, and a Master of International Business from the University of Melbourne, Australia.
His research spans tourism, consumer behaviour, and supply chain management, with an increasing focus on sustainability, resilience, and digital transformation in emerging markets. He has co-authored influential scholarly books, including Social Media Storms: Empowering Leadership Beyond Crisis Management (Routledge), and more recently Marketing in a Transition Economy: New Realities, Challenges and Prospects (Springer Nature).
Professor Hossain has an extensive publication record comprising books, research monographs, and articles in leading international journals. His work appears in top-tier outlets such as the Journal of Supply Chain Management, Journal of Travel Research, Journal of Environmental Management, International Journal of Hospitality Management, Tourism Recreation Research, and Current Issues in Tourism, among others. He also serves on the Editorial Board of the Journal of Travel Research, one of the most prestigious journals in the field of tourism.
He has successfully secured substantial research funding from both national and international agencies and institutions, including the British Council, Economic and Social Research Council (UK), Kyushu University (Japan), ILO, SMEF, UIU and the University of Dhaka. His research contributions extend to policy impact, with published written evidence submitted to the UK Parliamentary Committee on Business and Trade.
In addition to his academic work, Professor Hossain has significant consulting experience across government, international organisations, and industry. His projects include collaborations with multinational corporations, development organisations, and policy bodies in Bangladesh and beyond.
Dean of Academic Affairs, Monash, UoL-LSE & Lancashire Programs
Universal College Bangladesh
Bangladesh
01, Mar 2023
31-05-2026
Editorial Review Board Member
Journal of Travel Research
USA
20, Jan 2023
Currently Working
Professor
University of Dhaka
Bangladesh
15, Jun 2017
Currently Working
Associate Professor
University of Dhaka
Bangladesh
10, Jun 2015
14-06-2017
Assistant Professor
University of Dhaka
Bangladesh
15, Jun 2010
13-06-2015
Lecturer
University of Dhaka
Bangladesh
18, Dec 2005
14-06-2010
Lecturer
East West University
Bangladesh
03, Jan 2005
14-12-2005
Research Interest
Subject
Description
Research Interest (Goal, Target Indicator)
Tourism
Supply Chain Management
Consumer Behavior
Project/Research Supervision
Level of Study
Title
Supervisor
Co-Supervisor(s)
Name of Student(s)
Area of Research
Current Completion
Ph.D.
Navigating AI Voice Recommendations: The Role of Digital Trustworthiness in Consumer Response
Nasrin Akter
Muhammad Ismail Hossain
Jun Yao
Md. Anamul Hoque
Project/Research Work
Subject
Project Name
Source of Fund
From Date
To Date
Collaboration
Social Science
Co-Designing the TNE Micro-Credential for Enhancing Climate Literacy in Business
The British Council
15-01-2026
15-06-2027
Nottingham Trent University, Birmingham City University
Social Science
Transforming Responsive and Relational Autonomy in the Garment Sector of the UK and Bangladesh (THRREADS)
UKRI-ESRC
30-07-2024
30-07-2026
University of Essex, University of Derby, Manchester Metropolitan University
Social Science
Research on Family Ride Sharing Models in Developing Countries to Realize SDG 5, 4
Telecommunication Advancement Fund (TAF), Japan
15-04-2024
15-08-2026
Kyushu University
Social Science
Exploring Organizational Resilience Practices of MSMEs in Bangladesh during COVID-19
UIU-IAR Research Grant
03-07-2022
15-04-2025
University of Canterbury, NZ & United International University
Entrepreneurship Development
Preparing Case Studies on SMEs
SMEF
16-07-2019
04-08-2020
SMEF
Marketing
Assessment of the Ek-Shop E-commerce Platform
A2i
16-01-2019
11-08-2020
A2i
Business
A sectoral study on the furniture industries of Bangladesh
SMEF
10-05-2018
03-08-2021
SMEF
Brand Management
Challenges of Ceramic Branding & Export: Role of Entrepreneurs & Government
Bangladesh Ceramic Manufacturers and Exporters Association (BCMEA)
17-10-2017
19-12-2017
Brand Management
Challenges of Branding & Export
Export Promotion Bureau (EPB), Bangladesh
11-09-2017
15-11-2017
EPB
Business
Employment of Expatriates and its Alternatives in the RMG Sector of Bangladesh
ILO
09-01-2017
20-12-2017
CEBAI, ILO
Social Science
An Assessment of the Socio-cultural and Political Factors Driving 'Religion-Based' Violent Extremism in Some Selected Northern Districts of Bangladesh
Ministry of Home Affairs
04-01-2017
12-12-2018
Ministry of Home Affairs, GOB
Business
Industrial Policy 2016: A critical review
Dhaka Chamber of Commerce and Industries (DCCI)
18-01-2016
16-11-2016
DCCI
International Business
An Advocacy Plan for Policy Guidelines on " Overseas Investment by Bangladeshi Entrepreneurs "
International Business Forum Bangladesh (IBFB)
22-12-2015
15-12-2015
IBFB
Social Science
A Feasibility Study in Bosila, Mohammadpurby SOS Children’s village Bangladesh
SOS Children’s village Bangladesh
12-01-2015
18-08-2015
SOS Children's Village, Bangladesh
Invited Talk
SL
Invited Talk
1
A keynote paper prepared and presented on ‘Branding’, a strategic mindset for Sustainable Growth of Bangladesh Ceramic Products in Global Market, Ceramic Expo, Bangladesh-2019, BCMEA.
2
A keynote paper prepared and presented on ‘Challenges of Branding and Export’, EPB, (2017).
A keynote paper prepared and presented on ‘Challenges of Ceramic Branding and Export: Role of Government and Entrepreneurs’, Ceramic Expo, Bangladesh-2017, BCMEA.
SL
Collaboration & Membership Name
Type
Membership Year
Expire Year
1
University of Melbourne Alumni Association
2009
Life Time
2
Monash University Alumni Association
2014
Life Time
3
Dhaka University Marketing Alumni Association
2005
Life Time
4
Dhaka University Alumni Association
2005
Life Time
Book
1
Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba
Marketing in a Transition Economy: New Realities, Challenges, and Prospects.
Singapore: Springer Nature, 2024 .
Nasrin Akter and Muhammad Ismail Hossain
Bangladesh E-Waste Value Chain: Structures, Actors, and Interdependencies.
Dhaka: Bureau of Business Research, Dhaka University, 2022 .
3
Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika and Vatroslav Skare
Social Media Storms: Empowering Leadership Beyond Crisis Management.
Oxford, UK: Routledge, an imprint of Taylor and Francis, 2021 .
Muhammad Ismail Hossain and Nasrin Akter
Modeling the intention to use E-learning Management System in higher education.
Dhaka: To be published by University Grants Commission, 2019 .
5
Muhammad Ismail Hossain, Mohammad Thoufiqul Islam and Mohammad Tareq
Employment of expatriates and its alternatives in the RMG sector of Bangladesh.
Dhaka: Centre of Excellence for Bangladesh Apparel Industry CEBAI, 2018 .
6
Mohammad Thoufiqul Islam, Muhammad Ismail Hossain, Debashish Kundu, Muntasir Masum and Mohammad Shariat Ullah
An assessment of the socio-cultural and political factors driving ‘religion-based’ violent extremism in some selected northern districts of Bangladesh.
Dhaka: to be published by Ministry of Home Affairs, 2017-2018 .
7
Nasrin Akter and Muhammad Ismail Hossain
Investigating the intention to use online shopping platform: Bangladesh Perspective.
Dhaka: Bureau of Business Research, FBS, DU, 2017 .
8
Muhammad Ismail Hossain and Nasrin Akter
Inter-generational consumption patterns: Reflection of the ‘capital city’ of a developing country.
Dhaka: Bureau of Business Research, FBS, DU, 2013 .
Book Section
1
Shahriar Akter, Muhammad Ismail Hossain, Steven Lu, Sutapa Aditya, Tasnim M. Taufique Hossain and Uraiporn Kattiyapornpong "Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research."
Exploring Omnichannel Retailing. Wojciech Piotrowicz, Richard Cuthbertson Springer, Cham, 2019 71-97 .
Muhammad Ismail Hossain, Harmen Oppewal and Dewi Tojib "Coping with negative consumption experiences: How attribution influences disappointment, regret, word of mouth and complaining behaviours."
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Colin Campbell, Junzhao Jonathon Ma Melbourne: Springer, Cham, 2016 684-687 .
Girish Prayag, Jessica Mei Pung, Mesbahuddin Chowdhury, Qingqing Bi and Muhammad Ismail Hossain: Transparency, Corruption, and Trust in Determining Residents’ Support for the Bangladesh Premier League (BPL): A Longitudinal Study,
Event Management (impact factor:ABDC - A, IF- 2.16) Cognizant Communication Corporation , 2026
.
2
Konstantinos N. Rigopoulos, Pernille Rydén, Efthymia Kottika, Ioannis G. Theodorakis, Vatroslav Skare, Konstantinos G. Kottikas, Alastair M. Morrison and Muhammad Ismail Hossain: How real-time social media engagement shapes value co-creation and co-destruction in hospitality,
Current Issues in Tourism (impact factor:4.6 (ABDC-A, ABS-3)) Taylor & Francis , 2026
.
3
Muhammad Ismail Hossain, Arnold Japutra, Md. Nurnobi Islam and Ammar Javed : Mindsets matter: Reimagining the destination brand experience-environmental behaviour link through a cognitive lens,
Journal of Environmental Management (impact factor:8.4, ABS-3, ABDC-A) , vol.394 , no.November Elsevier , pp.127648 , 2025
.
4
Nasrin Akter and Muhammad Ismail Hossain: Structure, Actors, and Interdependencies between informal and formal e-waste management supply chain in Bangladesh,
Journal of Cleaner Production (impact factor:10.0, ABDC- A) , vol.522 , no.September Elsevier , pp.146146 , 2025
.
Iana Shaheen, Muhammad Ismail Hossain, Arash Azadegan and Mohammad Ali : Power in coordinating supply chain projects in humanitarian settings: A case study of Rohingya refugee camps,
Journal of Supply Chain Management (impact factor:10.6 (ABS 4, ABDC A*)) , vol.60 , no.3 Wiley , pp.79-104 , 2024
.
Muhammad Ismail Hossain, Iana Shaheen, Arash Azadegan and Mohammad Ali : Power in coordinating supply chain projects in humanitarian settings: A case study of Rohingya refugee camps,
Journal of Supply Chain Management (impact factor:10.6, ABDC - A, ABS - 4) Wiley , 2024
.
10
Girish Prayag, Yawei Jiang, Mesbahuddin Chowdhury, Muhammad Ismail Hossain and Nasrin Akter : Building Dynamic Capabilities and Organizational Resilience in Tourism Firms During COVID-19: A Staged Approach,
Journal of Travel Research (impact factor:10.98, ABDC- A*, ABS- 4) Sage , 2023
.
Muhammad Ismail Hossain, Arnold Japutra and Nasrin Akter : Emotional intelligence: how it influences tourists’ environmentally responsible behaviour,
Tourism Recreation Research (impact factor:4.20, ABDC - A, ABS - 2) Taylor & Francis , 2022
.
Muhammad Ismail Hossain, Harmen Oppewal and Dewi Tojib : High Expectations: How Tourists Cope With Disappointing Vacation Experiences,
Journal of Travel Research (impact factor:10.98, ABDC- A*, ABS- 4) Sage , 2022
.
Muhammad Ismail Hossain and Arnold Japutra : Tourists’ Mindsets and Choice of Adventurous Holiday Activities,
Current Issues in Tourism (impact factor:7.43 ABDC - A, ABS - 2) , vol.24 , no.15 Taylor & Francis , pp.2078-2087 , 2021
.
Pernille Rydén, Efthymia Kottika, Muhammad Ismail Hossain, Vatroslav Skare and Alastair M. Morrison : Threat or treat for tourism organizations? The Copenhagen Zoo social media storm,
International Journal of Tourism Research (impact factor:5.64, ABDC - A, ABS - 2) , vol.22 , no.1 Wiley , pp.108-119 , 2020
.
Muhammad Ismail Hossain and Nasrin Akter : Do Business Graduates Intend to Adopt the Social Business Model? A Perspective of Developing Country,
Journal of New Business Ventures , vol.1 , no.1 , pp.1-17 , 2020
.
Dildar Hussain, Marko Grünhagen, Swati Panda and Muhammad Ismail Hossain: Franchising in South Asia: Past, present, and future developments,
Journal of Marketing Channels (impact factor:0.94) , vol.26 , no.4 Taylor & Francis , pp.227-249 , 2020
.
Nasrin Akter and Muhammad Ismail Hossain: The role of stakeholders in reverse supply chain of EOL mobile phone recycling for developing sustainable e-waste management: Bangladesh perspective,
Dhaka University Journal of Business Studies , 2018
.
18
Nasrin Akter and Muhammad Ismail Hossain: Investigating the nature of plastic recycling supply chain: Bangladesh perspective,
Dhaka University Journal of Marketing , vol.18-19 , pp.01-24 , 2016
.
Prem Chhetri, Muhammad Ismail Hossain and Alex Broom : Examining the generational differences in consumption patterns in South East Queensland,
Journal of City Culture Society (impact factor:4.78) , vol.5 , no.4 Elsevier , pp.1-9 , 2014
.
Prem Chhetri, Muhammad Ismail Hossain, John Odgers and Rebecca Kiwan : Modelling journey to work patterns in South East Queensland, Australia,
Journal of Geography and Geology , vol.6 , no.1 , pp.46-59 , 2014
.
Nasrin Akter and Muhammad Ismail Hossain: How Attractive is the Online Retailing Industry for a Market Leader: A Study on Amazon,
Dhaka University Journal of Marketing , vol.15 , pp.31-48 , 2014
.
Muhammad Ismail Hossain and Nasrin Akter : The process of transnationalization in the automobile industry: the case of Toyota,
Dhaka University Journal of Marketing , vol.14 , pp.17-36 , 2013
.
Muhammad Ismail Hossain, Masudur Rahman and Nasrin Akter : Customer satisfaction to supermarkets: Bangladesh perspective,
Dhaka University Journal of Marketing , vol.12 , pp.1-20 , 2011
.
24
Muhammad Ismail Hossain, Sabina Yasmin and Nasrin Akter : The Extension; Line or Brand: Trends and Applicability in the Toiletries Sector of Bangladesh.,
Dhaka University Journal of Marketing , vol.11 , pp.49-73 , 2010
.
Nuren Abedin, Md Mahmudur Rahman, Muhammad Ismail Hossain, Kenji Hisazumi and Ashir Ahmed : Travel Behavior of SME Employees in Their Work Commute in Emerging Cities: A Case Study in Dhaka City, Bangladesh,
Sustainability (impact factor:3.251) , vol.12 , no.24 MDPI , 2020
.
Muhammad Ismail Hossain and Nasrin Akter : Electronic Means in Tourism: Applicability and Challenges for Bangladesh,
Journal of the Institute of Bangladesh Studies , vol.29 , pp.7-24 , 2006
.
Moktar Ali and Muhammad Ismail Hossain: Application of Geographic Information System in Marketing: Bangladesh Perspective,
Dhaka University Journal of Marketing , vol.9 , pp.35-54 , 2006
.
Morshed Hasan Khan, Chowdhury Golam Hossain and Muhammad Ismail Hossain: m-Marketing: Customer Segmentation Framework of Specialty Product for Bangladesh’s Market,
Dhaka University Journal of Business Studies , vol.26 , no.1 , pp.260-279 , 2005
.
Nasrin Akter and Muhammad Ismail Hossain: Behaviour change during Covid-19: Could social marketing do it differently?,
The Daily Star , September 09, 2020
.
Arash Azadegan, Muhammad Ismail Hossain and Mohammad Ali "Coordinating Collaborative Supply Chain Efforts: A focus on Rohingya Refugee Camps in Bangladesh."
80th Annual Meeting of the Academy of Management
Vancouver, BC, Candada: AOM, 2020
.
Pernille Rydén, Efthymia Kottika, Vatroslav Škare and Muhammad Ismail Hossain "The Resilient Versus The Resistant Approach To Social Media Storms."
The Academy of Management Annual Meeting
Boston, Massachusetts, USA: The Academy of Management, 2019
.
Pernille Rydén, Vatroslav Škare, Muhammad Ismail Hossain and Efie Kottika "How marketing managers sense and seize social media storms."
6TH INTERNATIONAL GSOM EMERGING MARKETS CONFERENCE 2019: Management in Digital Age
St. Petersburg, Russia: 2019
.
Pernille Rydén, Efthymia Kottika, Vatroslav Skare and Muhammad Ismail Hossain "Don’t blame it on the customers! An investigation of the strategy implications of companies’ response to shitstorms."
Marketing in the age of Data: EMAC 2016
, pp. 233. Oslo: BI Norwegian Business School, 2016
.
Pernille Rydén, Efthymia Kottika, Muhammad Ismail Hossain and Vatroslav Skare "Calming the Waters or Riding the Waves? Understanding Why and How Companies Can Leverage Negative Customer Sentiment to Empower the Brand."
The 44th EMAC Annual Conference 2015: Collaboration in Research
, pp. 171. Leuven, Belgium: European Marketing Academy, 2015
.
6
Muhammad Ismail Hossain, Harmen Oppewal and Dewi Tojib "Investigating the effects of expectations on disappointment, regret, and post-consumption behaviours."
Paradigm Shifts & Interactions: EMAC 2014
, pp. 2018. Valencia, Spain: European Marketing Academy, 2014
.
7
Prem Chhetri, Muhammad Ismail Hossain and Alex Broom "Understanding the Inter-generational Consumption Patterns in South East Queensland."
The future of Asia-Pacific Business: Beyond the crisis
, pp. 1-21. Brisbane, Australia: 2009
.
Arash Azadegan, Muhammad Ismail Hossain and Md. Ali "Rohyngia camps in Bangladesh and Collaborative coordination."
51st Annual Conference of the Decision Sciences Institute
November 21-23, 2020
.
Award Type
Title
Year
Country
Description
International
Co-Designing a Climate Literacy Micro-Credential with the University of Dhaka: Advancing Systemic Change for SDG Impact
2026
Bangladesh
This research project will collaboratively co-design a Transnational Education (TNE) micro-credential focused on strengthening climate literacy within the business curriculum at the Faculty of Business Studies, University of Dhaka (UoD), Bangladesh. As part of this initiative, a Climate Literacy Training (CLT) program and a knowledge exchange activity will be delivered to promote mutual learning and the sharing of expertise between partner institutions.
International
Telecommunication Advancement Fund (TAF), Japan
2023
Japan
This research essentially explores the reasoning and viability of different competing ride-sharing models for family as a unit in a developing country context. It also explores how the ride-sharing models are helping the country matrialise SDG 5 and 4.
International
UKRI-ESRC Research Grant
2023
United Kingdom
Achieved UKRI-ESRC research grant with colleagues from University of Essex, University of Derby and Manchester Metropolitan University. We have secured a funding of £634,215.99 to investigate the transformation potential of Responsive and Relational Autonomy in the Garment Sector of the United Kingdom and Bangladesh. We are expecting to generate significant insights through the theory and practice-oriented lenses embedded in the components of this research project. Both Bangladesh and UK are expected to receive significant impact insights out of this research. Relevant RMG stakeholders’ cooperation are needed to materialize the aspirations of this timely and impactful research.
Local
Centennial Research Grant (CRG) 2021
2021
Bangladesh
This research aimed at examining the causes and consequences of frustration and depression among the university students of Bangladesh. Additionally, the aim is to figure out the possible means to reduce such sustained negative emotions so that the students can be more productive and eventually contribute towards building the nation.
Local
BRB Research Grant 2018
2019
Bangladesh
This grant is offered by Bureau of Business Research, Faculty of Business Studies, University of Dhaka, Bangladesh for a project titled ‘E-waste management in Bangladesh: The role of stakeholders in reverse supply chain for developing a sustainable e-waste management’.
National
UGC Bangladesh Research Grant 2016
2016
Bangladesh
This grant is offered by University Grants Commission, for a project titled ‘Modeling the intention to use E-learning Management System (ELMS) in higher education in Bangladesh.
Local
BRB Research Grant 2015
2015
Bangladesh
This grant is offered by Bureau of Business Research, Faculty of Business Studies, University of Dhaka, Bangladesh for a project titled ‘Investigating the intention to use online shopping platform- a developing country perspective'.
International
Monash Graduate Scholarship
2010
Australia
This is provided by Monash University, Australia to offer support for the PhD program.
International
2010 Faculty of Business & Economics Postgraduate Research Scholarship
2010
Australia
Awarded with 2010 Faculty of Business & Economics Postgraduate Research Scholarship by the Faculty of Business and Economics & Monash Graduate Scholarship by Monash University, Melbourne, Australia.
Local
BRB Research Grant 2009
2009
Bangladesh
This grant is offered by Bureau of Business Research, Faculty of Business Studies, University of Dhaka, Bangladesh for a project titled ‘'Inter-generational consumption patterns- a developing country perspective'.
International
International Postgraduate Merit Scholarship
2007
Australia
Awarded with International Postgraduate Merit Scholarship by the Faculty of Economics and Commerce, University of Melbourne, Australia.
National
Prime Minister's Gold Medal
2002
Bangladesh
Awarded with Gold Medal from the Honourable Prime Minister of the Peoples Republic of Bangladesh for achieving the perfect C.G.P.A. of 4/4 in the BBA program.
Local
Deans Merit List
2002
Bangladesh
Inclusion of Name in the Deans Merit List for attaining 2nd highest grade in the MBA program.
Local
Deans Merit List
2001
Bangladesh
Inclusion of Name in the Deans Merit List and Honour’s List for achieving perfect CGPA in the BBA program.
