Professor ( Leave)
Dr. Musfiq Mannan Choudhury
Department of Management
Faculty of Business Studies
Biography
Dr. Musfiq Mannan Choudhury is a Professor of Business, Marketing, and Information Systems in the Department of Management at the University of Dhaka. He has worked previously in the University of Southampton on different projects of digital marketing. While working there, he was also included in the prototype building of the Boeing 737 max Rolls Royce Engine. Dr. Choudhury has ...
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| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Ph.D. | Electronic Commerce | Durham University | United Kingdom | 2008 |
| Masters | Human Resource Management | University of Dhaka | Bangladesh | 1999 |
| Bachelor | Management Studies | University of Dhaka | Bangladesh | 1998 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Research Fellow in Digital Marketing | University of Southampton | Southampton, United Kingdom | Sep 2011 | Mar 2014 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| No research interest is found | ||
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| Ph.D. | Recruitment and Selection Procedure: A Case Study On University Grants Commission (UGC) Of Bangladesh | Dr. Musfiq Mannan Choudhury | MD. Mobarak Karim | Management |
Current Year | |
| Ph.D. | Importance of Relationship Marketing In Competitive Marketing Strategy | Dr. Musfiq Mannan Choudhury | Kaniz Fatema | Marketing |
Current Year | |
| Ph.D. | Reputation and Employer Branding: What happens in the Banking Industry of Bangladesh? | Dr. Musfiq Mannan Choudhury | Abdullah Mohammad Sharif | Management |
Current Year | |
| M.Phil | Managerial Strategy of Glass Ceiling: A Study on the Private Commercial Banks in Bangladesh | Dr. Musfiq Mannan Choudhury | Priyanka Das Dona | Strategic Marketing |
Current Year | |
| M.Phil | Brand Building in Ready Made Garments | Dr. Musfiq Mannan Choudhury | Md. Moniruzzaman | Marketing |
Current Year | |
| M.Phil | Facebook for Implementing Social CRM | Dr. Musfiq Mannan Choudhury | Hossain Mohammad Farhad | Marketing |
Current Year |
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| Marketing | To understand how marketeers are getting ready for the digital age | Marketing Society | 01-03-2013 | 30-04-2013 | Professor Lyndon Simkim |
| Marketing | Project to investigate the impact of Web 2.0 technologies on CRM | Faculty of Business & Law Strategic Research Support Fund | 01-01-2012 | Dr. Paul Harrigan | |
| Electronic Commerce | Identification of the Web Characteristics that Attract Customers to Shop Online: A Pilot Study | University Grants Commission and the Bureau of Business Research of Bangladesh | 01-09-2010 | ||
| Electronic Commerce | Study of the Factors affecting Trust in E-Commerce | Department of Foreign and International Development and Foreign and Commonwealth Office of the UK | 27-09-2004 | 31-07-2008 |
Invited Talk
| SL | Invited Talk |
|---|---|
| No invited talk is found | |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| 1 | Certified ACBSP Evaluator, USA | 2016 | Life Time | |
| 2 | Institute of Digital and Direct Marketing, UK | 2012 |
| Book Section | |
|---|---|
| 1 |
Choudhury, M. M. "Installing Software on Newly Provisioned Hardware."
E-Commerce, Data Security with Cloud Computing. Gochhat, S., Sanguino, R. and Guster, D. Cambridge: Cambridge Scholars Publishing, 2019 45-56 .
|
| 2 |
Choudhury, M. M "Trust and its Role in E-Commerce."
Education and Development in the Commonwealth: Comparative Perspectives. S.S. Simelane and A. Badroodein Nottingham, UK: University of Nottingham & CSC, 2006 116-123 .
|
| Journal Article | |
| 1 |
Selim Ahmed, Musfiq Mannan Choudhury, Ezaz Ahmed, Ujjal Yaman Chowdhury and Ahmed Al Asheq : Passenger satisfaction and loyalty for app-based ride-sharing services: through the tunnel of perceived quality and value for money,
TQM Journal (impact factor:3.25) , no.Ahead of Print , 2020
.
|
| 2 |
Choudhury, M. M. : Traffic Congestion: A Pictorial Evaluation of the Traffic Gridlock in the Campus of University of Dhaka,
International Journal of Entrepreneurship and Development Studies , vol.5 , no.1 , pp.93-110 , 2017
.
|
| 3 |
Harrigan, P, Soutar, G., Choudhury, M. M., and Lowe, M : Modelling CRM in a Social Media Age,
Australasian Marketing Journal (impact factor:1.61) , vol.23 , no.1 , pp.27-37 , 2015
.
|
| 4 |
Mollah, S, Kim, M, Choudhury, M. M. : The Consumer Attitude Induced by the Different Shampoo Brands in Bangladesh Market,
World Journal of Social Sciences , vol.5 , no.2 , pp.81-89 , 2015
.
|
| 5 |
Dey, A, Choudhury, M. M, Mollah, S, Kim, M : Evaluation of Teaching Methods on Students’ Academic Performance in the University of Dhaka,
AE International Journal of Multidisciplinary Research , vol.3 , no.4 , 2015
.
|
| 6 |
Choudhury, M. M. : Technology Acceptance Model and Social CRM: A Model for Customer Engagement,
International Journal of Entrepreneurship and Development Studies , vol.2 , no.2 , pp.103-111 , 2014
.
|
| 7 |
Choudhury, M. M. : Layout Structure of Service Organizations: The Case of a Bank,
Dhaka University Journal of Business Studies , vol.35 , no.2 , pp.1-15 , 2014
.
|
| 8 |
Choudhury, M. M. and Sen, D. : Customer Satisfaction in Real Estate Sector in Bangladesh,
International Journal of Entrepreneurship and Development Studies , 2014
.
|
| 9 |
Choudhury, M. M. : Trends of Research in Market Segmentation,
South Asian Journal of Population Science , vol.7 , no.1&2 , pp.85-114 , 2014
.
|
| 10 |
Choudhury, M. M. : Facebook Insights for Implementing Social CRM,
Facebook Insights for Implementing Social CRM , vol.4 , no.11 , pp.79-82 , 2014
.
|
| 11 |
Choudhury, M. M. : Applying Symbolic Interactionism to Customer Engagement in Social Media,
International Journal of Entrepreneurship and Development Studies , vol.2 , no.1 , pp.11-21 , 2014
.
|
| 12 |
Harrigan, P. and Choudhury, M. M. : CRM to Social CRM: The Integration of New Technologies into Customer Relationship,
Journal of Strategic Marketing , vol.22 , no.2 , pp.149-176 , 2014
.
|
| 13 |
Bang Nguyen, B., Choudhury, M. M. and Melewar, T.C. : An integrated Model of Firms’ Brand Likeability: Antecedents and Consequences,
Journal of Strategic Marketing , vol.23 , no.2 , pp.122-140 , 2014
.
|
| 14 |
Choudhury, M. M. and Choudhury, A. M. : Identification of the Characteristics of E-Commerce Websites,
Webology , vol.7 , no.1 , 2010
.
|
| 15 |
Choudhury, M. M. and Hoque, M.I. : Application of Theory to Practice: Management of a Family,
Metropolitan University Journal , 2010
.
|
| 16 |
Choudhury, M. M. and Choudhury, A. M. : A Conceptual Evaluation of the Business Education in Bangladesh: Past, Present, and the Future,
Dhaka University Journal of Management Studies , vol.2 , no.2 , 2009
.
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| 17 |
Choudhury, M. M., Choudhury, M. M. and Choudhury, A. M. : The Global Financial Crisis and its Impact on Remittance of Bangladesh: An Analysis,
The Cost & Management Journal of the Institute of Cost and Management Accountants of Bangladesh , vol.37 , no.6 , pp.20-33 , 2009
.
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| 18 |
Choudhury, M. M., Rahman, M. L. and Khandakar, M.S.A. : Performance Analysis of IPOs: An Empirical Study on Dhaka Stock Exchange,
Dhaka University Journal of Management , vol.2 , no.1 , pp.1-23 , 2009
.
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| 19 |
Choudhury, A. M. and Choudhury, M. M. : Defining Management from a Different Perspective: Implications for Management Education,
Journal of Business Studies , vol.28 , no.2 , pp.61-72 , 2007
.
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| 20 |
Islam, A. B. M. S., Islam, R. I. and Choudhury, M. M. : Nature and Prospects of Web Site Marketing: A Conceptual Study,
Development Review , vol.14 , no.1&2 , pp.20-35 , 2002
.
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| 21 |
Choudhury, A. M. and Choudhury, M. M. : A Review of the Determinants of Absenteeism,
Dhaka University Journal of Business Studies , vol.23 , no.2 , pp.255-268 , 2002
.
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| 22 |
Ahmad, H. and Choudhury, M. M. : E-Commerce: An Overview with Its Prospects in Bangladesh,
Dhaka University Journal of Marketing , pp.36-56 , 2001
.
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| Conference Proceedings | |
| 1 |
Choudhury, M. M. and Simkim, L. "Facebook Insights for Implementing CRM."
Academy of Marketing SRM and Segmentation SIG Event and Journal of Strategic Marketing Workshop
Oxford, United Kingdom: 2012
.
|
| 2 |
Harrigan, P. and Choudhury, M. M. "Technology Acceptance Model and The Social CRM: A Model for Customer Engagement."
Academy of Marketing Conference
Southampton, UK: 2012
.
|
| 3 |
Choudhury, M. M. and Tsinopoulos, C. D. ". A Study of the Significant Factors affecting Trust in E-Commerce."
Academy of Management Conference
Chicago, USA: 2009
.
|
| 4 |
Choudhury, M. M., Tsinopoulos, C. D., and Choudhury, A. M. "A Theoretical Evaluation of the Factors affecting Trust in E-Commerce."
he 2008 International Conference on e-Commerce, 27-29 March 2008
Bangkok, Thailand: 2008
.
|
| 5 |
Choudhury, M. M. and Islam, A. B. M. "E-Commerce: A Case Study of Some Selected Companies in Bangladesh."
First Annual Bangladesh International Business and Information Technology Symposium (BIBITS) North South University, Bangladesh & Indiana University of Pennsylvania, U.S.A
Dhaka, Bangladesh: 2000
.
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| 6 |
Choudhury, M. M. and Tsinopoulos, C. D. "An Interplay of Trust And Risk In E-Commerce."
An Interplay of Trust And Risk In E-Commerce. In: Connecting Theory into Practice, 10th Annual Conference of the British Academy of Management
Queens University Belfast, Northern Ireland, UK: 3-5 September 2007
.
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| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| International | Commonwealth Scholarship 2004 | 2004 | United Kingdom |
Name & designation
Dr. Musfiq Mannan Choudhury
Professor ( Leave)
Department
Department of Management Faculty of Business Studies
Email
musfiq@du.ac.bd
Phone
880-2-9661900/7868