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Short Biography:
Shahedul Hasan is a Lecturer in the Department of Marketing at the University of Dhaka. He has previously served as an Deputy Manager (Research and Policy Advocacy) at the SME Foundation, Ministry of Industries, and Lecturer at East Delta University. He also served in the Bangladesh Army as a General ...
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| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Masters | Marketing | University of Dhaka | Bangladesh | 2021 |
| Bachelor | Marketing | University of Dhaka | Bangladesh | 2019 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Lecturer | University of Dhaka | Dhaka | 01, Sep 2026 | Currently Working |
| Deputy Manager (Research and Policy Advocacy) | SME Foundation, Ministry of Industries | Dhaka | 01, Jan 2026 | 31-08-2026 |
| Captain | Bangladesh Army | Rangpur Cantonment | 08, Jan 2022 | 18-03-2025 |
| Lecturer | East Delta University | Chattogram | 19, Sep 2021 | 30-11-2021 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| Consumer Behaviour, Digital Marketing, Technology Adoption, Artificial Intelligence, Fintech, Sustainability, Blockchain, Entrepreneurshipa |
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| No project/research supervision is found | ||||||
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| No project/research work is found | |||||
Invited Talk
| SL | Invited Talk |
|---|---|
| No invited talk is found | |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| 1 | International Journal of SME Development (SME Foundation, Ministry of Industries, Government of Bangladesh) | Research Review Board Member | 2026 | Life Time |
| 2 | Journal for the Study of Cooperative and Experiential Education (University of Cincinnati, USA) | Editor | 2024 | 2027 |
| Journal Article | |
|---|---|
| 1 |
Ricardo Biason, Ahmed K. Elnagar, Clarissa Tolete, Hala A. S. Elsaadany, Shahedul Hasan and Larissa Santos
: Virtual influencer marketing: Mediating roles of product involvement and brand familiarity,
International Journal of Electronic Marketing and Retailing [Q3; SCOPUS indexed; CiteScore=1.7] , ISSN: 1741-1025 (Print), 174 , vol.17 , no.6 Inderscience Publishers , pp.1--23 , 2026
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| 2 |
Mohammad Faruk, Shahedul Hasan, Md. Shahanur Islam, Md. Imran Hossain, Sagor Ejarder, Md. Jahadul Hoq and Md. Amdadul Hoque
: From Digital to Immersive Marketing: Determinants of Metaverse Adoption among Marketing Professionals in an Emerging Economy,
Marketing and Management of Innovations [Web of Science indexed] , ISSN: 2218-4511 (Print), 222 , (impact factor:1.2) , vol.17 , no.1 Sumy State University , pp.70--86 , 2026
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| 3 |
Mohammad Faruk, Shahedul Hasan, Md. Shamsul Arefin, Sagor Ejarder, Md. Asif Khaled and Md. Nazmul Hossain
: Metaverse is the Future of Learning: Investigating the University Students' Adoption Intention and Emerging Research Agenda,
Journal of Educational Technology Development and Exchange [Q4; SCOPUS indexed] , ISSN: 1941-8027 (Print), 194 , vol.18 , no.4 University of Southern Mississippi , pp.140--168 , 2025
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| 4 |
Shahedul Hasan, Mohammad Faruk, Kamron Naher and Shazzad Hossain
: Influence of halal marketing on intention towards halal cosmetics: Halal awareness and attitude as mediators,
Journal of Islamic Marketing [B in ABDC; Q2; SCOPUS indexed] , ISSN: 1759-0833 (Print), 175 , (impact factor:3.7) , vol.15 , no.7 Emerald Publishing Limited , pp.1783--1806 , 2024
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| 5 |
Md. Jahidul Islam, Shahedul Hasan and Ather Yeasir Fahim
: Influence of consumption values on adoption of cashless society in emerging economies: The mediating effect of cashless readiness,
Journal of Financial Services Marketing [Q2; SCOPUS indexed] , ISSN: 1479-1862 (Print), 147 , (impact factor:2.9) , vol.29 , no.4 Palgrave Macmillan , pp.1432--1444 , 2024
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| 6 |
Afzal Hossain, Shahedul Hasan, Md. Yusuf Hossein Khan and Md. Humayun Kabir Chowdhury
: Assessing the effect of marketing mix on tourists' satisfaction: Insights from Bangladesh,
International Journal of Services and Operations Management [Q3; SCOPUS indexed] , ISSN: 1744-2389 (Online) , (impact factor:1.88) , vol.47 , no.1 Inderscience Enterprises Ltd. , pp.47--73 , 2024
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| 7 |
Shahedul Hasan, Eshatir Radiat Godhuli, Md. Shezanur Rahman and Md. Abdullah Al Mamun
: The adoption of conversational assistants in the banking industry: Is the perceived risk a moderator?,
Heliyon [Q1; SCOPUS & ISI indexed] , ISSN: 2405-8440 , (impact factor:3.6) , vol.9 , no.9 Elsevier Ltd. , pp.e20220 , 2023
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| 8 |
Nasrin Akter and Shahedul Hasan
: The moderating role of perceived behavioral control in predicting Muslim tourists' halal tourism intention: A developing country perspective,
Journal of Islamic Marketing [B in ABDC; Q2; SCOPUS indexed] , ISSN: 1759-0833 (Print), 175 , (impact factor:3.7) , vol.14 , no.7 Emerald Publishing , pp.1744--1767 , 2023
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| 9 |
Shahedul Hasan, Md. Imran Hossain Shohag, Imtiaz Uddin Chowdhury, Rubab Miswar and Md. Ashaduzzaman
: From eating out to online food ordering amid COVID-19: A case of food delivery apps,
International Journal of Knowledge Management in Tourism and Hospitality , ISSN: 1756-0322 (Print), 175 , vol.3 , no.1 Inderscience Publishers , pp.50--68 , 2023
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| 10 |
Mohammad Faruk, Mohammad Amzad Hossain Sarker, Abdullah Al Mamun and Shahedul Hasan
: Adoption of big data analytics in marketing: An analysis in Bangladesh,
Journal of Data, Information and Management [Q2; SCOPUS indexed] , ISSN: 2524-6356 (Print), 252 , (impact factor:1.4) , vol.4 , no.3-4 Springer Nature , pp.277--290 , 2022
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| 11 |
Afzal Hossain, Shahedul Hasan, Sumayya Begum and Mohammad Amzad Hossain Sarker
: Consumers' Online Buying Behaviour during COVID-19 Pandemic Using Structural Equation Modeling,
Transnational Marketing Journal , ISSN: 2041-4684 (Print), 204 , (impact factor:1.6) , vol.10 , no.2 Transnational Press London , pp.311--334 , 2022
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| 12 |
Mohammad Faruk, Mahfuzur Rahman and Shahedul Hasan
: How digital marketing evolved over time: A bibliometric analysis on Scopus database,
Heliyon [Q1; SCOPUS & ISI indexed] , ISSN: 2405-8440 (Online) , (impact factor:3.6) , vol.7 , no.12 Elsevier Ltd. , pp.e08603 , 2021
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| 13 |
Rula Odeh Alsawalqa, Maissa Nasr Alrawashdeh and Shahedul Hasan
: Understanding the Man Box: The link between gender socialization and domestic violence in Jordan,
Heliyon [Q1; SCOPUS & ISI indexed] , ISSN: 2405-8440 (Online) , (impact factor:3.6) , vol.7 , no.10 Elsevier Ltd. , pp.e08264 , 2021
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| 14 |
Shahedul Hasan, Md. Amanul Islam and Md. Bodrud-Doza
: Crisis perception and consumption pattern during COVID-19: Do demographic factors make differences?,
Heliyon [Q1; SCOPUS & ISI indexed] , ISSN: 2405-8440 , (impact factor:3.6) , vol.7 , no.5 Elsevier , pp.e07141 , 2021
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| 15 |
Afzal Hossain, Md. Humayun K. Chowdhury, Shahedul Hasan, Md. Shamsuzzaman, Ather Y. Fahim and Md. Yusuf H. Khan
: Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students,
Strategic Change [C in ABDC; Q1; SCOPUS indexed] , ISSN: Print 1086-1718; Onlin , (impact factor:4.3) , vol.29 , no.3 John Wiley & Sons , pp.363--374 , 2020
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| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| Local | Dean's Honor Award | 2020 | Bangladesh | An award conferred by the University of Dhaka in recognition of outstanding academic performance in the BBA/MBA programs. |
| Local | Provost Award | 2019 | Bangladesh | An award conferred by the residential hall authorities of the University of Dhaka in recognition of the highest CGPA achieved by a student in their respective department. |
Shahedul Hasan
Lecturer
Department of Marketing
Faculty of Business Studies
Email: shahedulhasan13@gmail.com
Mobile (Dept): 01521252601
Mobile (Personal): 01521252601