Department of Marketing
       
Research & Publication (Department of Marketing)
Book (10)
1 Efthymia Kottika, Pernille Rydén, Muhammad Ismail Hossain and Vatroslav Škare Social Media Storms: Empowering Leadership Beyond Crisis Management. Oxford, UK: Routledge, an imprint of Taylor and Francis, 2021 .
2 Muhammad ismail Hossain and Nasrin Akter Modeling the intention to use E-learning Management System in higher education. Dhaka: University Grant Commission, Bangladesh, 2019 .
3 Muhammad Ismail Hossain and Nasrin Akter Modeling the intention to use E-learning Management System in higher education. Dhaka: To be published by University Grants Commission, 2019 .
4 Muhammad Ismail Hossain, Mohammad Thoufiqul Islam and Mohammad Tareq Employment of expatriates and its alternatives in the RMG sector of Bangladesh. Dhaka: Centre of Excellence for Bangladesh Apparel Industry CEBAI, 2018 .
5 Mohammad Thoufiqul Islam, Muhammad Ismail Hossain, Debashish Kundu, Muntasir Masum and Mohammad Shariat Ullah An assessment of the socio-cultural and political factors driving ‘religion-based’ violent extremism in some selected northern districts of Bangladesh. Dhaka: to be published by Ministry of Home Affairs, 2017-2018 .
6 Nasrin Akter and Muhammad Ismail Hossain Investigating the intention to use online shopping platform: Bangladesh Perspective. Dhaka: Bureau of Business Research, FBS, DU, 2017 .
7 Nasrin Akter and Muhammad Ismail Hossain Investigating the intention to use online shopping platform: Bangladesh Perspective. Dhaka: Bureau of Business Research, FBS, DU, 2017 .
8 Muhammad ismail Hossain and Nasrin Akter Inter-generational consumption patterns: Reflection of the ‘capital city’ of a developing country. Dhaka: Bureau of Business Research, FBS, DU, 2013 .
9 Muhammad Ismail Hossain and Nasrin Akter Inter-generational consumption patterns: Reflection of the ‘capital city’ of a developing country. Dhaka: Bureau of Business Research, FBS, DU, 2013 .
10 Mubina Khondkar Assessment of the Role of Government Plans for Women Entrepreneurship Development in Bangladesh. Dhaka: Bureau of Business Research, University of Dhaka, Bangladesh, 2009 .
Book Section (3)
1 Shahriar Akter, Muhammad Ismail Hossain, Steven Lu, Sutapa Aditya, Tasnim M. Taufique Hossain and Uraiporn Kattiyapornpong "Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research." Exploring Omnichannel Retailing. Wojciech Piotrowicz, Richard Cuthbertson Springer, Cham, 2019 71-97 .
2 Muhammad Ismail Hossain, Harmen Oppewal and Dewi Tojib "Coping with negative consumption experiences: How attribution influences disappointment, regret, word of mouth and complaining behaviours." Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Colin Campbell, Junzhao Jonathon Ma Springer, Cham, 2016 684-687 .
3 Mubina Khondkar "Resources and Autonomy: Issues for Gender Justice and Equality." Cultures and Practices towards Gender Justice and Development. Rabat: giz, Rabat, Morocco, 2009 39-44 .
Journal Article (162)
1 Nasrin Akter and Muhammad Ismail Hossain : Behaviour change during Covid-19: Could social marketing do it differently?, The Daily Star , September 09, 2020 .
2 Muhammad Ismail Hossain and Nasrin Akter : Are we ready to compete with global e-commerce giants?, The Daily Star , October 30, 2018 .
3 Nasrin Akter, Faiza Noshin Rahman and Muhammad Ismail Hossain : Transforming ride-sharing into sustainable business, , October 29, 2019 .
4 Ashraf S. and Himel M. T. A. : The Significance of Quality Dimensions and Behavioral Intention on the Resort Hotel Industry of Bangladesh, BUP Journal, Bangladesh University of Professionals, Bangladesh. , vol.7 , no.1 , pp.13-31 , June, 2019 .
5 Himel M.T.A. : Exploring Different Experience Clues: A Study on Private Banks of Bangladesh, D. U. Journal of Marketing , vol.20 & 21 , June 2017 & June 2018 .
6 Shehely Parvin : Examining the Relationship between Personal Values and Perceived Value in a Service Environment to Predict Consumers’ Behavioural Intention: A Non-Nested Model Comparison Approach from the Emerging Market Perspectives, Dhaka University Journal of Management , vol.13 , no.2 , July-December 2019 .
7 Himel S. H. and Himel M. T. A. : The Effects of Customer-Based Brand Equity (CBBE) of Shopping Mall on the Customers’ Willingness to Pay Premium Price: A Study on Jamuna Future Park, BUP Journal, Bangladesh University of Professionals , vol.2 , December 2019 .
8 Muhammad Ismail Hossain and Nasrin Akter : Time to formalise informal e-waste management in Bangladesh, The Daily Star , December 18, 2019 .
9 Ashraf S. and Himel M. T. A. : The Sustainable Competitive Advantage of Corporate Social Responsibility: The Mediating Role of Brand Equity, Journal of Business Studies, University of Dhaka , vol.XXXIX , no.1 , pp.177-199 , April, 2018 .
10 Himel M. T. A., Ashraf S., Bappy T.A., Abir M.T., Morshed M.K. and Hossain M.N. : Users’ attitude and intention to use mobile financial services in Bangladesh: an empirical study, South Asian Journal of Marketing , 2021 .
11 Dildar Hussain, Marko Grünhagen, Swati Panda and Muhammad Ismail Hossain : Franchising in South Asia: Past, present, and future developments, Journal of Marketing Channels (impact factor:0.94) , 2020 .
12 Muhammad Ismail Hossain and Nasrin Akter : Do Business Graduates Intend to Adopt the Social Business Model? A Perspective of Developing Country, Journal of New Business Ventures , vol.1 , no.1 , pp.1-17 , 2020 .
13 Pathak, K. P. : Differences between male and female consumers’ attitude toward current online shopping trends: A Discriminant Analysis, Under Review , 2020 .
14 Muhammad Ismail Hossain and Arnold Japutra : Tourists’ Mindsets and Choice of Adventurous Holiday Activities, Current Issues in Tourism (impact factor:4.69) , 2020 .
15 Himel M. T. A. : Mediating Role of Trust and Commitment in Customer Loyalty: An Empirical Analysis on Shwapno Grocery Chain, Journal of Management, University of Dhaka , vol.13 , no.1 , pp.January-June 2019 , 2019 .
16 Ali, M. and Himel M. T. A. : Does Social Barriers Influence Women’s Intention toward Entrepreneurship?, Journal of Social Economics Research , vol.6 , no.2 , pp.106-116 , 2019 .
17 Pernille Rydén, Efthymia Kottika, Muhammad Ismail Hossain, Vatroslav Skare and Alastair M. Morrison : Threat or treat for tourism organizations? The Copenhagen Zoo social media storm, International Journal of Tourism Research (impact factor:2.278) , 2019 .
18 Alam, M. I., Faruq, M. O., Alam, M. Z., & Gani, M. O. : Branding Initiatives in Higher Educational Institutions: Current Issues and Research Agenda, Marketing and Management of Innovations , no.1 , pp.34-45 , 2019 .
19 Alam, M. I., & Riva, F. : Influence of Political Marketing on Voting Intention: An Empirical Investigation, D.U. Journal of Marketing , vol.18 , no.June 2015 , pp.71-84 , 2019 .
20 Md. Masudur Rahman : “Haji Nanna Biriyani”: A case of transformation through brand from the streets of Dhaka”, Responsible Human Strategies for Gender, Equity, Empowerment and Leadership , pp.241-246 , 2019 .
21 Nasrin Akter, Prem Chhetri and Shams Rahman : Understanding the Usage Patterns, Practices and Decision Process of Third Party Logistics Outsourcing in Bangladesh, Journal of Global Operations and Strategic Sourcing , 2019 .
22 Rahaman, R. : Women Empowerment through ICT-based business initiatives: The Case of e-retail stores in Dhaka City, Dhaka University Journal of Management , vol.12 , no.2 , pp.71-90 , 2018 .
23 Jamshed, K. M. : Young consumers’ brand loyalty toward telecom operators: Analysis of brand associations’ dimensions of CBBE approach, Dhaka University Journal of Business Studies, Special International Edition , vol.3 , no.1 , pp.117-137 , 2018 .
24 Pathak, K. P. : Measuring effects of social media based marketing strategy: A study on the Facebook fan page of Airtel Bangladesh Ltd, BUP Journal , vol.6 , no.2 , pp.127-143 , 2018 .
25 Rahaman, R. : Behavioural Economics and its Relevance to Environmental Economics: A Literature Review Approach, Social Science Review (The Dhaka University Studies, Part-D) , vol.35 , no.2 , pp.117-134 , 2018 .
26 Pathak, K. P. : Fostering Financial Inclusion in Bangladesh through bKash: A Competitive Advantage Analysis, Dhaka University Journal of Business Studies , vol.39 , no.3 , pp.21-35 , 2018 .
27 Alam, M. I., & Mondal, D. : Measurement of Consumer Satisfaction of Different Cell Phone Service Providers in Bangladesh: A Perceptual Study on the Youth of Dhaka City, Dhaka University Journal of Management , vol.12 , no.2 , pp.151-163 , 2018 .
28 Mubina Khondkar : A Case on The Traditional Bangladeshi Cuisine Brand - Haji Biryani, International Journal of Research in Business Management (IMPACT:IJRBM) , vol.6 , no.5 , pp.59-68 , 2018 .
29 Nasrin Akter and Muhammad Ismail Hossain : The role of stakeholders in reverse supply chain of EOL mobile phone recycling for developing sustainable e-waste management: Bangladesh perspective, Dhaka University Journal of Business Studies , 2018 .
30 Abureza M Muzareba : Uber Services in Dhaka City: Empowerment or Entrapment?, Dhaka University Journal of Business Studies , vol.39 , pp.1-18 , 2018 .
31 Abureza M Muzareba : A Study on the Imperative Veterinary and Related Services Providing Actors in Dairy Value Chain of Bangladesh: Reflection on Some Cases, Dhaka University Journal of Management , vol.12 , no.2 , pp.31-51 , 2018 .
32 Abureza M Muzareba : Marketing Implications of Tourism Satellite Account (TSA): The Bangladesh Perspective, Dhaka University Journal of Management , vol.12 , no.1 , pp.17-29 , 2018 .
33 Shehely Parvin : Non-Nested Model Comparison Approach to Predict Consumers' Behavioral Intention in a Service environment from the Emerging Market Perspectives., Dhaka University Journal of Marketing , vol.20 & 21 , no.June , 2017-2018 .
34 Harun, M. A. and Himel, M.T.A. : Tourism Destination Branding and 7Ps: A Case on Bangladesh, Journal of Business Studies, Jahangirnagar University , vol.6 , no.June , 2017 .
35 Shehely Parvin, Zakia Sultana and Jashim Uddin : Influence of Webqual on E-Satisfaction: A Strategic Tool for Educational Marketing, Jahangirnagar University Journal of Marketing , 2017 .
36 Shehely Parvin, Paul Wang and Jashim Uddin : Assessing Two Consumer Behavioral Intention Models in a Service Environment, Asia Pacific Journal of Marketing and Logistic (impact factor:2.51) , vol.29 , no.3 , pp.653-668 , 2017 .
37 Nasrin Akter, Prem Chhetri and Brian Corbitt : White space of 3PL research: Understanding the importance of conducting behavioural research, Dhaka University Journal of Management , 2017 .
38 Nasrin Akter, Prem Chhetri and Shams Rahman : Modeling Intention to use Third Party Logistics: An Application of the Theory of Planned Behaviour, Dhaka University Journal of Business Studies , vol.38 , no.April, 1 , pp.171-192 , 2017 .
39 Nasrin Akter and Muhammad Ismail Hossain : The role of stakeholders in reverse supply chain of EOL mobile phone recycling for developing sustainable e-waste management: Bangladesh perspective, Dhaka University Journal of Business Studies , vol.38 , no.3 , pp.136-153 , 2017 .
40 Abu Naser Ahmed Ishtiaque and Sumaiya Minnat : Facebook Marketing: Creating Opportunities for Women Entrepreneurs in Bangladesh, IUBAT Review, A Multidisciplinary Academic Journal of International University of Business Agriculture and Technology , vol.1 , no.1 International University of Business Agriculture and Technology , pp.25-37 , 2016 .
41 Chakraborty, B. and Rahman, Q. M. : Modelling the students’ intention to adopt virtual platform in higher education – A study on the students of Faculty of Business Studies, University of Dhaka, Jahangirnagar University Journal of Marketing , vol.4 , pp.123-135 , 2016 .
42 Jashim Uddin and Shehely Parvin : Impact of overall Country Image and Product Country Image on International Supplier Performance, East West Journal of Business and Social Studies , 2016 .
43 Shehely Parvin and Imrana Yasmin : Impact of Consumers’ Attitude towards Advertising – A study in Dhaka City, Dhaka University Journal of Management , 2016 .
44 Shehely Parvin, Afreen Choudhury and Imtiaz Ahmed Choudhury : The Impact of Packaging Attributes on Creating Impulse Buying of Food Products, Jahangirnagar University Journal of Marketing , 2016 .
45 Shehely Parvin : Do’s and Don’ts of Best-Worst Scaling Method in Consumer Value Research, Dhaka University Journal of Marketing , 2016 .
46 Shehely Parvin : Review on Best-Worst Scaling Method: A New Method over other Scales in Marketing Research, Dhaka University Journal of Business Studies , 2016 .
47 Shehely Parvin, Paul Wang and Jashim Uddin : Using Best-Worst Scaling Method to Examine Consumers’ Value Preferences: A Multidimensional Perspective, Cogent Business & Management , vol.3 , no.1 , pp.1-14 , 2016 .
48 Mubina Khondkar and Adiba Anis : Bangladesh as an Ecotourism Destination, Dhaka University Journal of Marketing , vol.16 , no.2 , pp.72-92 , 2016 .
49 Nasrin Akter and Muhammad Ismail Hossain : Investigating the nature of plastic recycling supply chain: Bangladesh perspective, Dhaka University Journal of Marketing , vol.18 & 19 , no.June , pp.1-24 , 2016 .
50 Nasrin Akter and Muhammad Ismail Hossain : Investigating the nature of plastic recycling supply chain: Bangladesh perspective, Dhaka University Journal of Marketing , vol.18-19 , pp.01-24 , 2016 .
51 Choudhury, A., Alam, M. I., & Nahar, A. U. : Measuring Customer-Based Brand Equity of Banking Industry in Bangladesh, Bangladesh Journal of MIS , vol.6 , no.1 , pp.49-66 , 2015 .
52 Mubina Khondkar : Community Based Transformative Educational Services Might Break the Cycle of Poverty in Bangladesh, IMPACT: International Journal of Research in Business Management , vol.3 , no.9 , pp.1-16 , 2015 .
53 Kashem, N. : Factors affecting students’ perception on quality education, Daffodil International University of Business & Economics , vol.8 , no.1 , pp.71-86 , 2014 .
54 Rahaman, R. : National Competitive Advantage of the Pharmaceutical Sector of Bangladesh: Porter’s Diamond Model Perspective, Social Sciences Review (The Dhaka University Studies, Part-D) , vol.31 , no.1 , pp.167-180 , 2014 .
55 Pathak, K. P. : Paradigm shift in tourists’ behaviour and its impact on Tourism Area Life Cycle (TALC): A Study on Sundarbans, D. U. Journal of Marketing , vol.15 , pp.187-196 , 2014 .
56 Pathak, K. P. : Effective Strategies to Rebrand Bangladesh: Application of Simon Anholts’ Hexagon Model of Branding, Dhaka University Journal of Business Studies , vol.35 , no.1 , pp.15-32 , 2014 .
57 Imrana Yasmin and Shehely Parvin : Consumers' Attitudes toward Foreign Clothing: A study on Dhaka City, Dhaka University Journal of Marketing , 2014 .
58 Choudhury, A., Alam, M. I., & Islam, S. : Customers’ Attitude towards Shopping Malls: A Study on Bashundhara City Shopping Mall, D.U. Journal of Marketing , vol.15 , no.(June 12) , pp.127-142 , 2014 .
59 Mubina Khondkar : Geographical Indication (GI): A Way to Promote Our Brands in the Global Market, Social Science Review , vol.31 , no.2 , pp.1-12 , 2014 .
60 Mubina Khondkar : Solar Home Systems in Bangladesh: Progress and Impending Marketing Issues, Bangladesh University Journal , vol.2 , no.1 , pp.12-20 , 2014 .
61 Nasrin Akter and Muhammad Ismail Hossain : How Attractive is the Online Retailing Industry for a Market Leader: A Study on Amazon, Dhaka University Journal of Marketing , vol.15 , pp.31-48 , 2014 .
62 Nasrin Akter and Muhammad Ismail Hossain : How Attractive is the Online Retailing Industry for a Market Leader: A Study on Amazon, Dhaka University Journal of Marketing , vol.15 , pp.31-48 , 2014 .
63 Prem Chhetri, Muhammad Ismail Hossain, John Odgers and Rebecca Kiwan : Modelling journey to work patterns in South East Queensland, Australia, Journal of Geography and Geology , vol.6 , no.1 , pp.46-59 , 2014 .
64 Prem Chhetri, Muhammad Ismail Hossain and Alex Broom : Examining the generational differences in consumption patterns in South East Queensland, Journal of City Culture Society (impact factor:1.49) , vol.5 , no.4 , pp.1-9 , 2014 .
65 Abureza M Muzareba : Information and Communication Technology, climate change and poverty the intertwined factors in the changing development platform: a Bangladesh perspective, D. U. Journal of Marketing , vol.17 , pp.1-14 , 2014 .
66 Minhaj Ferdous and Abu Naser Ahmed Ishtiaque : Prospects of E-Commerce in Pharmaceutical Industry: A Case Study on Drugstore.com, Journal of Business Studies , vol.29 , no.3 Faculty of Business Studies, University of Dhaka , pp.103-119 , 2013 .
67 ... and Abu Naser Ahmed Ishtiaque : An Evaluation of the Influence of Psychological Factors in Online Shopping: The Case of UK Consumers, Journal of Banking and Financial Services , vol.7 , no.1 & 2 Department of Banking and Insurance, University of Dhaka , 2013 .
68 Abu Naser Ahmed Ishtiaque, Moutushi Tanha and Arifur Rahman : Factors Considered in Business Buying Across Different Levels of Distribution Channels: A Study on Cement Industry of Bangladesh, D.U. Journal of Marketing , vol.16 , no.1 Department of Marketing, University of Dhaka , pp.91-119 , 2013 .
69 Abu Naser Ahmed Ishtiaque and Surajit Sarbabidya : Job Satisfaction in the Mobile Telecom Industry of Bangladesh: An Internal Marketing Approach, Journal of Business Studies , vol.34 , no.1 Faculty of Business Studies, University of Dhaka , pp.109-126 , 2013 .
70 Abu Naser Ahmed Ishtiaque : Tourism Vision 2020: A Case of Bangladesh Tourism with Special Emphasis on International Tourist Arrivals and Tourism Receipts, Dhaka University Journal of Business Studies , vol.34 , no.2 Faculty of Business Studies, University of Dhaka , pp.13-36 , 2013 .
71 Chakraborty, B. : ). Managing Power & Conflicts in the Mango Marketing Channels in Bangladesh, Jahangirnagar University Journal of Marketing , vol.15 , no.1 , pp.23-34 , 2013 .
72 Tasnim, F. : The appropriate medium of advertisement for the mobile service providers of Bangladesh to reach the Young Generation, Dhaka University Journal of Business Studies , vol.34 , no.2 , pp.217-231 , 2013 .
73 Shehely Parvin : Conceptual Framework for Exploration of Brand Equity Perception from Bottom of the Pyramid (BOP) Market Perspective, International Journal of Research in Business Management , 2013 .
74 Jashim Uddin, Shehely Parvin and Lutfur Rahman : Factors Influencing Importance of Country of Brand and Country of Manufacturing in Consumer Product Evaluation., International Journal of Business and Management , 2013 .
75 Shabnam, S., Choudhury, A., & Alam, M. I. : An Emerging Method of Communication: Social Media Marketing and It’s Social and Managerial Implications, World Review of Business Research , vol.3 , no.1 , pp.1-25 , 2013 .
76 Muhammad ismail Hossain and Nasrin Akter : The process of transnationalization in the automobile industry, Dhaka University Journal of Marketing , vol.14 , pp.17-36 , 2013 .
77 Muhammad Ismail Hossain and Nasrin Akter : The process of transnationalization in the automobile industry: the case of Toyota, Dhaka University Journal of Marketing , vol.14 , pp.17-36 , 2013 .
78 Mr. and Abu Naser Ahmed Ishtiaque : A Proposed Information Systems Strategies for Academic Institutions, Journal of Banking and Financial Services , vol.6 , no.1 Department of Banking and Insurance, University of Dhaka , 2012 .
79 Abu Naser Ahmed Ishtiaque and Shaikh Rafiqul Islam : Country Branding: A Critical Review of Bangladesh’s Brand Title ‘Beautiful Bangladesh’, Jagannath University Journal of Business Studies, Jagannath University , vol.12 , no.1 & 2 , pp.61-75 , 2012 .
80 Abu Naser Ahmed Ishtiaque and Eva Sadia Saad : Tourism Practices in South-East Asian Muslim Countries: Lessons for Bangladesh to Develop Tourism Industry, Journal of Business Studies , vol.33 , no.2 Faculty of Business Studies, University of Dhaka , pp.19-36 , 2012 .
81 Abu Naser Ahmed Ishtiaque : A Scheme of Tourism Development Model: The Case of Bangladesh, D.U. Journal of Marketing , vol.15 Department of Marketing, University of Dhaka , 2012 .
82 Chakraborty, B : Marketing Strategies for a Non-Profit Organization: A Study on Bishwo Shahitto Kendro in Bangladesh, Jahangirnagar Journal of Business Studies , vol.2 , no.1 , pp.89-104 , 2012 .
83 Khondokar, M. and Anis, A. : Success Factors of Place Marketing: A Study on Vinnya Jagat, Dhaka University Journal of Business Studies , vol.33 , no.1 , pp.117-138 , 2012 .
84 Rahman, M. and Ghosh, S. K. : Measurement of Consumers’ Attitude towards Mobile Phone Brands in Bangladesh, Dhaka University Journal of Business Studies , vol.33 , no.2 , pp.131-147 , 2012 .
85 Pathak, K. P. : The customers’ perception about the marketing research firms of Bangladesh: A study on SERVQUAL dimensions, Jagannath University Journal of Business Studies (JnUJBS) , vol.2 , no.1 , pp.77-90 , 2012 .
86 Shehely Parvin and Sabbir Reza Hadi : Understanding the Customer Satisfaction Level of FM Radio in Bangladesh, Dhaka University Journal of Business Studies , 2012 .
87 Choudhury, A., & Alam, M. I. : Determining the Key Factors Shaping Dealers’ Perception towards Telecom Operators’ Brand Image- An Empirical Analysis, International Journal of Business and Management Tomorrow , vol.2 , no.2 , pp.135-154 , 2012 .
88 Mubina Khondkar, Koushik Prashad Pathak and Adiba Anis : Success Factors of Place Marketing: A Study on Vinnya Jagat, Dhaka University Journal of Business Studies , vol.33 , no.1 , pp.117-138 , 2012 .
89 Abu Naser Ahmed Ishtiaque : Recent Initiatives of OIC on Tourism: Lessons for Bangladesh, D.U. Journal of Marketing , vol.14 Department of Marketing, University of Dhaka , 2011 .
90 A. K. Fazlul H. Shah, Kamal Uddin, Abu Naser Ahmed Ishtiaque and Md. Foyzul Bari HimelHimel : Brand Evaluation of the Mobile Phone Service Providers in Bangladesh, Journal of Business Studies , vol.30 , no.2 Faculty of Business Studies, University of Dhaka , pp.187-200 , 2011 .
91 Anis, A. : National Competitive Advantage of the Readymade Garment (RMG) Sector of Bangladesh: Porter’s Diamond Model Perspective, Jagannath University Journal of Business Studies (JnUJBS) , vol.1 , no.1 , pp.85-99 , 2011 .
92 Shehely Parvin, Imrana Yasmin and Jashim Uddin : Customer Relationship Management: A Key to Conquest Customer Satisfaction, Journal of Finance and Banking , 2011 .
93 Imrana Yasmin and shehely Parvin : Exploring Consumers Attitude towards Green Foods Consumption and its Prospects in Bangladesh, Dhaka University Journal of Business Marketing , 2011 .
94 Alam, M. I., & Choudhury, A. : Factors Affecting Retailers’ Attitude towards Manufacturers: A Study on Unilever, Journal of Economics and Behavioral Studies , vol.2 , no.4 , pp.138-150 , 2011 .
95 Akhter U. Ahmed, Mubina Khondkar and Agnes R. Quisumbing : Understanding the Context of Institutions and Policy Processes for Selected Anti-poverty Interventions in Bangladesh, Journal of Development Effectiveness, Routledge, Taylor & Francis Group, USA , vol.3 , no.2 , pp.175–192 , 2011 .
96 Muhammad ismail Hossain, Masudur Rahman and Nasrin Akter : Customer satisfaction to supermarkets: Bangladesh perspective, Dhaka university Journal of Marketing , vol.12 , pp.1-20 , 2011 .
97 Muhammad Ismail Hossain, Masudur Rahman and Nasrin Akter : Customer satisfaction to supermarkets: Bangladesh perspective, Dhaka University Journal of Marketing , vol.12 , pp.1-20 , 2011 .
98 Nuren Abedin, Md Mahmudur Rahman, Muhammad Ismail Hossain, Kenji Hisazumi and Ashir Ahmed : Travel Behavior of SME Employees in Their Work Commute in Emerging Cities: A Case Study in Dhaka City, Bangladesh, Sustainability (impact factor:2.59) , vol.12 , no.24 , 2010 .
99 Rahman, M. : Effective Supply Chain Management Practices: A case on Heidelberg Cement Bangladesh Ltd., D. U. Journal of Marketing , vol.13 , no.June , pp.25-46 , 2010 .
100 Ankhi Akter, Imrana Yasmin and Shehely Parvin : Export Trend of Ready Made Garments Industry of Bangladesh during Global Economic Recession- An Analysis., Dhaka University Journal of Business Studies , 2010 .
101 Akhter U. Ahmed and Mubina Khondkar : An Analysis of Institutions and Policy Processes for Selected Antipoverty Interventions in Bangladesh, IFPRI Discussion Paper, IFPRI, Washington, USA , vol.01046 , pp.1-31 , 2010 .
102 Muhammad ismail Hossain, Sabina Yasmin and Nasrin Akter : The Extension, Line or Brand: Trends and Applicability in the Toiletries Sector of Bangladesh, Dhaka University Journal of Marketing , vol.11 , pp.49-37 , 2010 .
103 Muhammad Ismail Hossain, Sabina Yasmin and Nasrin Akter : The Extension; Line or Brand: Trends and Applicability in the Toiletries Sector of Bangladesh., Dhaka University Journal of Marketing , vol.11 , pp.49-73 , 2010 .
104 Abureza M Muzareba : Are Social Network Services Risky?, Social Science Review , vol.27 , no.Part D, Number 1 , pp.201-217 , 2010 .
105 Jashim Uddin, Lutfur Rahman and Shehely Parvin : Determinants of Selecting Country-of-Origin (COO) as an Ingredient of Sourcing Strategy: Evidence from an Emerging Economy, International Journal of Business and Management , 2009 .
106 Abu Muzareba and Shehely Parvin : Mobile Telecommunication Market in Bangladesh, Dhaka University Journal of Business Studies , 2009 .
107 A. K. Fazlul H. Shah, Dr. Kamal Uddin, Abu Naser Ahmed Ishtiaque and Md. Foyzul Bari Himel : Competitors Analysis in Mobile Phone Service Market in Bangladesh, D.U. Journal of Marketing , vol.11 , no.June Department of Marketing, University of Dhaka , pp.89-101 , 2008 .
108 Jashim Uddin, Lutfur Rahman and Shehely Parvin : Efficiency of Floating Exchange Rate Regime in an Emerging Economy., Jahangirnagar University Journal of Business Research , 2008 .
109 Jashim Uddin, Shehely Parvin and Lutfur Rahman : Determinants of Purchasing Imported Products in a Regular Basis: Development of a Regression Model, International Journal of Business and Management , 2008 .
110 Jashim Uddin, Morshed Hasan Khan, Lutfur Rahman and Shehely Parvin : Time Series Behavior of Bangladesh-Japan Trade: An Econometric Analysis., Dhaka University Journal of Business Studies , 2008 .
111 Shehely Parvin, Jashim Uddin and Arifur Rahman : Packaging: The Unvoiced Communication Device to Revolutionize Consumers’ Intension to Acquire a Brand, Dhaka University Journal of Business Studies , 2008 .
112 Abu Naser Ahmed Ishtiaque, Abdullah Mohammed Ibrahim and Mohammad Ayub Islam : Customer Loyalty: A Study of Mobile Telecommunication Service Providers in Bangladesh, Journal of Business Studies , vol.28 , no.1 Faculty of Business Studies, University of Dhaka , pp.225-252 , 2007 .
113 Abu Naser Ahmed Ishtiaque, Md. Habib-Uz-Zaman Khan, Md. Shahriar Akter and Zohra Kayeser Fatima : Perception Analysis of Balanced Scorecard- An Application over a Multinational Corporation of Bangladesh, University Journal of Business Studies , vol.28 , no.2 Faculty of Business Studies, Dhaka University , pp.235-268 , 2007 .
114 Abureza M Muzareba : Conventional Approach to Celebrity Endorsement might not Create Success Stories for Businesses, D. U. Journal of Marketing , vol.10 , pp.1-31 , 2007 .
115 Abu Naser Ahmed Ishtiaque, Md. Shahriar Akter and Suntu Kumar Ghosh : Customers Expectations and Perceptions towards Health Services through SERVQUAL Model- An Evaluation of Medical Diagnosis Services in Bangladesh, Prestige Journal of Management and Research , vol.10 , no.1 & 2 Prestige Journal of Management and Research , pp.58-73 , 2006 .
116 Abu Naser Ahmed Ishtiaque, Md. Shahriar Akter and Mohammed Masum Iqbal : Corporate Identity Modeling Through a Local Corporation in Bangladesh, Journal of Business Studies , vol.27 , no.1 Faculty of Business Studies, University of Dhaka , pp.143-163 , 2006 .
117 Imrana Yasmin, Jashim Uddin and Shehely Parvin : Emergence of Supermarkets: The Rationale for Changes in Consumers’ Shopping Pattern for Household requirements, Dhaka University Journal of Business Studies , 2006 .
118 Imrana Yasmin, Shehely Parvin and Jashim Uddin : Selecting the Store Format: Determinants of Consumers’ Preference for Supermarket Shopping, Dhaka University Journal of Business Studies , 2006 .
119 Sarah Gammage, Kenneth Swanberg, Mubina Khondkar, Md. Zahidul Hassan, Md. Zobair and Abureza M. Muzareba : A Pro-poor Analysis of the Shrimp Sector in Bangladesh, Development & Training Services, Inc. (dTS), United States Agency for International Development (USAID) , pp.1-93 , 2006 .
120 Sarah Gammage, Ken Swanburg, Mubina Khandkar, Md. Zahidul Hassan, Md. Zobair and Abureza M. Muzareba : A Gendered Analysis of the Shrimp Sector in Bangladesh, Greater Access to Trade Expansion (GATE), USAID, USA , 2006 .
121 Mubina Khondkar : The Product Development Process, Product Levels, and the Marketing Mix of Nescafe, Dhaka University Journal of Business Studies , vol.27 , no.2 , pp.281-306 , 2006 .
122 Muhammad ismail Hossain and Nasrin Akter : Electronic Means in Tourism: Applicability and Challenges for Bangladesh, Journal of the Institute of Bangladesh Studies , vol.29 , pp.7-24 , 2006 .
123 Moktar Ali and Muhammad Ismail Hossain : Application of Geographic Information System in Marketing: Bangladesh Perspective, Dhaka University Journal of Marketing , vol.9 , pp.35-54 , 2006 .
124 Muhammad Ismail Hossain and Nasrin Akter : Electronic Means in Tourism: Applicability and Challenges for Bangladesh, Journal of the Institute of Bangladesh Studies , vol.29 , pp.7-24 , 2006 .
125 Abu Naser Ahmed Ishtiaque, Md. Shahriar Akter and Suntu Kumar Ghosh : The Potentiality of Mobile Marketing in the Promotion Mix: A Study over Bangladesh, D.U. Journal of Marketing , vol.8 Department of Marketing, University of Dhaka , pp.121-136 , 2005 .
126 Mubina Khondkar : Coca-Cola: Transcending the Satisfaction for Global Thirst, D.U. Journal of Marketing, Department of Marketing, University of Dhaka , vol.8 , pp.1-20 , 2005 .
127 Nasrin Akter and Abdul Noman : New Service Development in Banks: An Analysis of the Trend in Awareness, Southeast University Journal of Business Studies , vol.1 , no.2 , pp.97-107 , 2005 .
128 Morshed Hasan Khan, Chowdhury Golam Hossain and Muhammad Ismail Hossain : m-Marketing: Customer Segmentation Framework of Specialty Product for Bangladesh’s Market, Dhaka University Journal of Business Studies , vol.26 , no.1 , pp.260-279 , 2005 .
129 Abu Naser Ahmed Ishtiaque, Manzur Ashraf and Md. Mahfuz Ashraf : Perspective of E-commerce Industries in Bangladesh and Some Recommendations, Journal of Business Studies , vol.25 , no.2 Faculty of Business Studies, University of Dhaka , pp.189-198 , 2004 .
130 Abu Naser Ahmed Ishtiaque, Md. Rafiqul Islam and Md. Akteruzzaman : An Insight into the Purchase Decision Process and Behavioral Pattern of Consumers in Bangladesh, Journal of Business Studies , vol.24 , no.1 Faculty of Business Studies, University of Dhaka , pp.183-195 , 2003 .
131 Mubina Khondkar : Impact of Micro-finance on Women’s Legal Awareness: an Empirical Note from Rural Bangladesh, Social Science Review, The Dhaka University Studies, Faculty of Social Sciences, University of Dhaka , vol.20 , no.1 , pp.21-26 , 2003 .
132 Mubina Khondkar and Masudur Rahman : Practice of Service Marketing by GMG Airlines: Competing through Quality, Finance and Banking, Department of Finance and Banking, University of Dhaka , vol.5 , no.1 & 2 , pp.221-232 , 2003 .
133 Abu Naser Ahmed Ishtiaque and ---- : Ceramic Industry in Bangladesh: Wholesaling and Retailing Practices, The Chittagong University Journal of Commerce , vol.17 Faculty of Business Studies, University of Chittagong , 2002 .
134 Abu Naser Ahmed Ishtiaque, Md. Wahidul Habib and Md. Morshed Hasan Khan : Electronic Commerce in the epoch of Information Technology: Its Opportunities and Challenges in the Business Landscape of Bangladesh, Journal of Business Studies , vol.23 , no.2 Faculty of Business Studies, University of Dhaka , pp.377-393 , 2002 .
135 Abu Naser Ahmed lshtiaque and Shaikh Rafiqul lslam : Consumer Awareness about Consumer Protection and Legislations, The Chittagong University Journal of Commerce , vol.17 Faculty of Business Studies, University of Chittagong , 2002 .
136 Abu Naser Ahmed lshtiaque and Faizul Haque : Ceramic Tableware Industry in Bangladesh– Wholesaling and Retailing Practices, The Chittagong University Journal of Commerce , vol.17 Faculty of Business Studies, University of Chittagong , pp.109-122 , 2002 .
137 Mubina Khondkar : Women’s Empowerment in Bangladesh: Credit is not a Panacea, Social Science Review, The Dhaka University Studies, Part -D, Faculty of Social Sciences, University of Dhaka , vol.19 , no.1 , pp.191-204 , 2002 .
138 Mubina Khondkar : An Empirical Assessment of Women’s Limited Access to Education and Higher Rate of Dropout, Teacher’s World, Journal of Education and Research, Institute of Education and Research, University of Dhaka , vol.24 & 25 , pp.127-134 , 2002 .
139 Md. Akteruzzaman and Abu Naser Ahmed Ishtiaque : Potenga Seashore, A Rising Horizon for Tourism- Problems and Prospects, The Chittagong University Journal of Commerce , vol.16 Faculty of Business Studies, University of Chittagong , pp.107-118 , 2001 .
140 Mubina Khondkar and Masudur Rahman : Micro-finance in Bangladesh: Its Impact on the Political Empowerment of Rural Women, Social Science Review, The Dhaka University Studies, Part -D, Faculty of Social Sciences, University of Dhaka , vol.18 , no.1 , pp.115-126 , 2001 .
141 Mubina Khondkar : Policy Approaches of Grameen Bank (GB) and BRAC to Reduce Gender Inequality, Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.22 , no.2 , pp.271-286 , 2001 .
142 Mubina Khondkar : The Impact Assessment of Micro-finance: the Psychological Dimension of Women’s Empowerment, Social Science Review, The Dhaka University Studies, Part -D, Faculty of Social Sciences, University of Dhaka , vol.18 , no.2 , pp.235-246 , 2001 .
143 Serajul Hoque and Abu Naser Ahmed Ishtiaque : Transport Service- A Comparative Marketing Analysis between Dhaka-Chittagong Roadway and Railway (Written in Bengali), Bangladesh Studies (Journal of the Institute of Bangladesh Studies, University of Rajshahi , vol.1406:7 Institute of Bangladesh Studies, University of Rajshahi , pp.181-200 , 2000 .
144 Abu Naser Ahmed Ishtiaque : Lease Finance in Bangladesh- A Marketing Overview, The Bangladesh Accountant (Journal of the Institute of Chartered Accountants of Bangladesh) , vol.28 , no.1 Institute of Chartered Accountants of Bangladesh , pp.87-94 , 2000 .
145 Abu Naser Ahmed Ishtiaque : E-Commerce- An Emerging Issue in Modern Marketing, The Bangladesh Accountant (Journal of the Institute of Chartered Accountants of Bangladesh) , vol.28 , no.4 Institute of Chartered Accountants of Bangladesh , pp.86-94 , 2000 .
146 Mubina Khondkar and David Hulme : Micro-Credit Narratives and Women’s Stories, IDPM Discussion Paper Series, Institute for Development Policy and Management, University of Manchester, UK , no.62 , pp.1-20 , 2000 .
147 Md. Masudur Rahman and Mubina Khondkar : Marketing Orientation in the Insurance Companies of Bangladesh, D.U. Journal of Marketing, Department of Marketing, Faculty of Business Studies, University of Dhaka , vol.3 , pp.79-88 , 2000 .
148 Mubina Khondkar : Socio-economic Background of Credit Recipients of BRAC and Grameen Bank, Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.21 , no.2 , pp.119-129 , 2000 .
149 Dr. Razia Begum, Most. Tahura Pervin and Bipul Kumar Sarker : Strategies for Managing Open Innovation in SMEs in Bangladesh and the Contribution of SMEs to the National Economy: An Observational Study, International Journal of Science and Business (IJSB) , vol.4 , no.5; ISSN 2520-4750 (Online); ISSN 2521-3040 (Print) , pp.12-22 , 20 April 2020 .
150 Mubina Khondkar : Should the Marketing Concept Permeate the Whole Organization?, D.U. Journal of Marketing, Department of Marketing, Faculty of Business Studies, University of Dhaka , vol.2 , no.2 , pp.37-47 , 1999 .
151 Mubina Khondkar : Micro-finance and Women’s Personal Income: It is More a Dilemma than a Fact, Finance and Banking, Department of Finance and Banking, University of Dhaka , vol.5 , no.1 & 2 , pp.171-182 , 1999 .
152 Mubina Khondkar : Pricing Strategies Used for the Staples and the Emergency Products – A Comparative Study in the Context of Advanced Chemical Industries (ACI) Limited, Applied Marketing in Bangladesh, Department of Marketing, University of Dhaka , no.2 , pp.75-78 , 1999 .
153 Mubina Khondkar : Conceptualization of Poverty: the Bangladeshi Rural Women’s Experience, Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.20 , no.2 , pp.109-136 , 1999 .
154 Abu Naser Ahmed Ishtiaque : Cigarette Hawkers in Dhaka City: A General Business Characteristics, The Chittagong University Journal of Commerce , vol.14 Faculty of Business Studies, University of Chittagong , pp.405-420 , 1998 .
155 Mubina Khondkar : Socio-economic and Psychological Dynamics of Empowerment of Grameen Bank and BRAC Borrowers, PRUS Working Papers, Poverty Research Unit at Sussex, University of Sussex, Brighton, UK , no.3 , pp.43-56 , 1998 .
156 Abu Naser Ahmed Ishtiaque : Analysis of Institutional Market of Ceramic Industry in Bangladesh, Chittagong University Studies (Commerce) , vol.13 Faculty of Business Studies, University of Chittagong , 1997 .
157 Mubina Khondkar : Job Satisfaction and Productivity: A Paradox, Insurance Journal, Bangladesh Insurance Academy, Dhaka , vol.47 , pp.47-50 , 1995 .
158 Mubina Khondkar : Women Entrepreneurs in Transition, Insurance Journal, Bangladesh Insurance Academy, Dhaka , vol.46 , pp.35-37 , 1994 .
159 Md. Zakir Hossain Bhuiyan and Mubina Khondkar : Marketing of Toiletries Product: a Case Study of Fisons (Bangladesh) Ltd., Dhaka University Journal of Business of Studies, Faculty of Business Studies, University of Dhaka , vol.14 , no.1 , pp.129-137 , 1993 .
160 Abu Sayeed Talukder and Mubina Khondkar : Marketing Mix Decisions for Toiletries Products: A Case Study of Square Pharmaceuticals Ltd., Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.14 , no.2 , pp.107-117 , 1993 .
161 Mubina Khondkar and Md. Masudur Rahman : Trends of financial Indicators of Insurance Industry: a Case study, The Cost and Management, Journal of the Institute of Cost and Management Accountants of Bangladesh, Dhaka , vol.21 , no.6 , pp.24-27 , 1993 .
162 Mubina Khondkar : Entrepreneurship Development and Economic Growth, Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.13 , no.2 , pp.199-208 , 1992 .
Conference Proceedings (14)
1 Arash Azadegan, Muhammad Ismail Hossain and Md. Ali "Rohyngia camps in Bangladesh and Collaborative coordination." 51st Annual Conference of the Decision Sciences Institute November 21-23, 2020 .
2 Arash Azadegan, Muhammad Ismail Hossain and Mohammad Ali "Coordinating Collaborative Supply Chain Efforts: A focus on Rohingya Refugee Camps in Bangladesh." 80th Annual Meeting of the Academy of Management Vancouver, BC, Candada: AOM, 2020 .
3 Pernille Rydén, Vatroslav Škare, Muhammad Ismail Hossain and Efie Kottika "How marketing managers sense and seize social media storms." 6TH INTERNATIONAL GSOM EMERGING MARKETS CONFERENCE 2019: Management in Digital Age St. Petersburg, Russia: 2019 .
4 Pernille Rydén, Efthymia Kottika, Vatroslav Škare and Muhammad Ismail Hossain "The Resilient Versus The Resistant Approach To Social Media Storms." The Academy of Management Annual Meeting Boston, Massachusetts, USA: The Academy of Management, 2019 .
5 Md. Masudur Rahman and M. Sayeed Alam "Grounded theory approach (GTA) to develop theory of branding for street food: A Marketing and Human Resource interface." HR Trends 2030 Indian Institute of Social Welfare and Business Management, India., 2019 .
6 Pernille Rydén, Efthymia Kottika, Vatroslav Skare and Muhammad Ismail Hossain "Don’t blame it on the customers! An investigation of the strategy implications of companies’ response to shitstorms." Marketing in the age of Data: EMAC 2016 , pp. 233. Oslo: BI Norwegian Business School, 2016 .
7 Pernille Rydén, Efthymia Kottika, Muhammad Ismail Hossain and Vatroslav Skare "Calming the Waters or Riding the Waves? Understanding Why and How Companies Can Leverage Negative Customer Sentiment to Empower the Brand." The 44th EMAC Annual Conference 2015: Collaboration in Research , pp. 171. Leuven, Belgium: European Marketing Academy, 2015 .
8 Shehely Parvin and Paul Wang "Using Best-Worst Scaling Method to Examine Consumers' Value Preferences: A Multidimensional Perspective." Australia and New Zealand Marketing Academy Conference (ANZMAC), Brisbane Australia: 2014 .
9 Shehely Parvin and Paul Wang "Assessing Best-Worst Scaling in Consumer Value Research." Australia and New Zealand Marketing Academy Conference (ANZMAC), Brisbane. Australia: 2014 .
10 Paul Wang and Shehely Parvin "Exploring Ipsative Data Problems in ‘Best-Worst Scalling’ Method." 36th Annual ISMS Marketing Science Conference, Emory University, Atlanta USA: 2014 .
11 Muhammad Ismail Hossain, Harmen Oppewal and Dewi Tojib "Investigating the effects of expectations on disappointment, regret, and post-consumption behaviours." Paradigm Shifts & Interactions: EMAC 2014 , pp. 2018. Valencia, Spain: European Marketing Academy, 2014 .
12 Shabnam, S., Choudhury, A., & Alam, M. I. "Social Media Marketing: An Exploratory Analysis on the Emerging Method of Communication." 5th Asian Business Research Conference , pp. 1-2. Dhaka: World Business Institute, 2011 .
13 Prem Chhetri, Muhammad Ismail Hossain and Alex Broom "Understanding the Inter-generational Consumption Patterns in South East Queensland." The future of Asia-Pacific Business: Beyond the crisis , pp. 1-21. Brisbane, Australia: 2009 .
14 Mubina Khondkar "Consultancy services of medical practitioners - a study in Dhaka city." AMDIB (Association of Management Development Institutions of Bangladesh) , pp. 1-43. Dhaka: Institute of Business Administration (IBA), University of Dhaka, 1993 .