Guest appearance session on “Content Marketing and Creator Marketing.”
The Department of Marketing, University of Dhaka, was pleased to host Mr. Shahriar Shafi for an insightful session on “Content Marketing and Creator Marketing.”
The session explored how compelling content and creator collaborations are transforming modern brand communication. Mr. Shafi shared valuable perspectives on content strategy, audience engagement, authentic storytelling, and the growing influence of creators in connecting brands with consumers.
His practical insights encouraged our students to view content not simply as promotional material, but as a powerful means of building meaningful audience relationships and stronger brands.
With over 7 years of dynamic industry experience, A. S. M. Shahriar Shafi serves as the Head of Operations at The Front Page (Reachout Bangladesh) and the Director of Strategic Communication and Branding at The Team Phoenix. Over the course of his career, he has successfully directed and executed over 1,000 campaigns, collaborating closely with more than 500 content creators, artists, and industry partners. His robust portfolio features large-scale digital initiatives, brand activations, and large-scale event and artist management for iconic global and local brands, including Grameenphone, bKash, Nestlé, Unilever, Pran, Mastercard, and Coke Studio.
The Department sincerely appreciates Mr. Shahriar Shafi for sharing his knowledge and experience with our students.
A meaningful session on creativity, connection, and the evolving world of digital marketing.