Guest appearance session on “Mining Insights.”
Where creativity meets insight, ideas become impactful.
The Department of Marketing, University of Dhaka, was delighted to welcome Mr. Bitop Das Gupta for an engaging session on “Mining Insights.”
Drawing from his extensive experience in strategic planning, advertising, and brand communication, Mr. Das Gupta shared valuable perspectives on understanding consumers and finding meaningful insights to develop creative ideas that resonate. His professional work includes strategic planning for campaigns across leading brands and organizations.
The session encouraged our students to look at creativity beyond ideas alone—understanding how curiosity, observation, consumer insight, and strategic thinking can come together to create impactful marketing communication.
The Department sincerely appreciates Mr. Bitop Das Gupta for sharing his experience and inspiring our students to think differently.
An enriching conversation on turning insights into ideas, and ideas into impact.